Juxtaposition

Warehouse Suites A and B

Reflection. This is a section of our warehouse after hours. I love it when office hours are over, the phones are silent and the emails have paused. I reflect on the people who have graced these doorways and contributed to the winding, unconventional business model that continues to mold Frond Design Studios.

As Frond continues to evolve it comes with many challenges for me. When I launched Frond in 2012 I was committed to putting original art into fabric. I had the privilege to see how my story connected with others at my mom’s store Fern Hill Gifts and Quilts https://fernhill.net in South Amana, IA. I worked for her through college and beyond, folding my children in when I could to come to work with me and help customers create, quilt and garden.

An avid historian armed with a BA in History from our beautiful and extraordinary Coe College here in Cedar Rapids, I started this journey to bring jobs to Iowa, to promote our beautiful state and to care for my family. Honestly, part of this philosophy was based in fear and part of it was an unbridled commitment to succeed. I worked for another company before I started Frond and I thought…’things have to be different’.

Fear. (I will talk more about this in future blogs) I was so scared to outsource anything. There were a few warehouses where the few indie companies could house their goods. In fact they would take care of invoicing, shipping and customer service. I felt so connected to my customers so I couldn’t imagine handing them off to someone not truly invested in their success. It seemed like a facade to take their order then cross my fingers and hope all worked out. (Now, customers may feel that way working with me directly but at least we can have a conversation in real time and get them what they need asap).                                                                                                                                                      This fear married with my own anxiety to control my inventory, helped form my commitment to our Iowa warehouse.                                                                                         Our warehouse community began to build, grow and evolve.

So today you get to see a glimpse of what I see as I turn out the lights at Frond.

 

 

 

The Artist Long Arm Quilting Machine is provided by https://www.nolting.com

The Stiffen Up product is from Eden in Des Moines http://edeniowa.com/

 

2 comments

  1. HI THIS IS ZUBY FROM CRAFTY CORNER QUILT AND SEWING SHOPPE IN WORTHINGTON, MN. I CALLED A WHILE BACK ABOUT DOING AN EVENT HERE AT THE CRAFTY. I NEED SOME INFO ABOUT THE TIMES AND TYPE WE NEED TO HAVE. I DIDN’T WRITE ANYTHING DOWN AND DON’T EVEN REMEMBER WHO I TALKED TO. WE ARE LOOKING FOR AN EVENT TO KICK OFF OUR FALL PROGRAM. WE TALKED ABOUT FABRIC MANIPULATION (I THINK)…..COUCHING, ETC. I NEED TO GET A DATE AND TYPE OF PROGRAM SET UP BEFORE YOU ARE ALL FILLED. THANKS EMAIL: crafty@iw.net.

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